2 weeks ago

Marketing Manager (Europe)

Amsterdam 50K - 70K Permanent

Amsterdam. Recently voted in the Top 10 best cities in the world to live for quality of life. Cool story bro, right? Well we are looking for either a current resident, or a candidate who is happy to relocate for a (latest) early Jan 2022 start in this incredible city. We're also open to remote workers in Europe.

And it's not just the city that's incredible either....we are SO excited to partner with a new client, who are rapidly growing their name and portfolio in the luxury industry. Boasting 11 luxury fully ready to buy out experience lodges, their own portfolio of private homes and 25K of instagram followers, it's safe to say there is some momentum behind them.

Our clients head office is in the USA and you'll be reporting into their awesome Marketing Director and also have support from a US based Marketing Manager. The clients themselves aim to provide unforgettable experiences to guests during their trips to their experience lodges, located off the beaten track in Europe and the USA, so it's a marketeers dream product.

The ideal Candidate

We’re after the Marketing equivalent of a 'swiss army knife'; someone that has digital, traditional and copy experience, and if we were being super cheeky it would be amazing if you had some graphic design experience too...but we don't want to push our luck here.

You'll be used to working with external agencies, given our client has support of two external PR agencies. We’re looking for someone who is able to come into the business and take this sexy product to new heights in Europe. We'd ideally like the person to be based in Amsterdam, but are very open to the right person being based remotely too - it's not a deal breaker, but they must be based in Europe at the very least.

We are looking for a creative candidate that doesn't shy away when it comes to concept creation and knows their way around writing copy. A candidate that has experience running forward thinking campaigns and one that knows how to market product to Europeans. 

Someone who has a strong understanding of marketing in all its forms, that is able to work as part of a team, but also has independent thought, and isn't afraid of implementing and overseeing strategic initiatives to grow our clients customer base throughout Europe.

As awesome as you are, it's not worth applying for this role if you have only worked as part of a larger team on one specific marketing function. We want forward thinking creatives that are used to owning projects. 

The Role: Marketing Manager (Europe)

The Marketing Manager is accountable for leading and implementing our clients marketing strategy in Europe to maximize brand awareness, sales growth and wider lead generation in terms of new business. You'll be working with the European Sales team who have a $2million dollar target to hit in 2022, with the properties going for $100K a pop on a buy out basis, to give you some context as to the type of product.

A key part of our clients business is B2B, so you'll largely be marketing to the trade as well as new direct private customers, so need to be versatile in your marketing approach & wider strategy. You'll need to manage the concept, creation and distribution of marketing materials for this.

Exceptional organisation, excellent communication & stakeholder management skills are a must. Strong leadership capabilities – including the ability to manage a marketing operation, maintain & foster effective working relationships and working in a fast paced and entrepreneurial environment.

Responsibilities/Duties/Functions/Tasks

  • Marketing Strategy, Content Creation, and Distribution
  • Develop and manage innovative marketing strategies for our client, targeting key markets throughout Europe.
  • Manage the creation and distribution of compelling marketing materials. Collateral may include but is not limited to sales & marketing collateral, and advertising creative; along with operational collateral, including but not limited to food, beverage, and wellness menus, in-room collateral, on-property signage, etc.
  • Assist with decision making and management of a European digital marketing strategy (SEO, paid search, paid display, paid social, direct social, e-mail marketing, etc.)
  • Project manage branding projects for our client and newly acquired businesses and brands as they enter the portfolio.
  • Public Relations Management
  • Assist the Marketing Team in managing our clients Public Relations efforts in Europe, including but not limited to press trips, press releases, and all published media.
  • Assist Marketing Team in managing and communicating goals to PR agencies and journalists based on Sales needs and work with press and agencies to drive PR coverage with an ultimate goal of lead generation and messaging specific to business goals.
  • Field requests and fact-check information on our client's portfolio from journalists and PR agencies, internal requests, and other sources.
  • Coordinate and host press trips as needed.

Ideal Candidate will have: 

  • 5+ years of experience in a similar marketing role. Ideally within the hospitality industry or a related field.
  • Experience in digital marketing strategy and techniques along with a proven track record of effectively utilising digital platforms to create qualified leads.
  • Excellent project management, time management, and administrative skills.
  • Excellent computer skills, especially Adobe Creative Suite, Google Suite, and Microsoft Office.
  • Excellent verbal and written communication skills and strong copywriting experience.
  • Strong work ethic and good team player.
  • Passion for adventure travel.

Not required, but will make you a stand out candidate:

  • Multi-lingual.
  • Graphic design experience.
  • Photography/videography experience.

The Fine Print

Mon - Friday 09:00am - 6pm (with some out of hours to deal with USA time zone)

Reporting To: Marketing Director 

Location: Amsterdam (Remote in Europe considered)

Salary: 50K EUR - 70K EUR based on experience

Benefits: Travel in the form of press trips and attendance at luxury trade shows as well as an awesome overall package.

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