2 weeks ago

Senior Marketing Manager

West London £40,000- £50,000 DOE Permanent

The Client:  

Our client embodies luxury, from the brand, to the product, right down to their gorgeous workspace in scenic Fulham. They're here to give their UHNW clientele access to the world’s best superyachts and most exclusive retreats, sanctuaries, tropical hideaways and private islands with a minimum spend of £100,000 upwards. With a warm and friendly team of 30 already in place, with a fantastic culture, they are looking to bring in a natural leader to drive collaboration and work with the leadership team to drive the brand to a powerhouse status. 

The Role: 

This super sexy brand is on the lookout for a Senior Marketing Manager to come in and help strategise and grow the brand. This is a pivotal role for the brand and requires an entrepreneurial and transformational approach. The role sits in between the two sides of the business so experience in marketing either superyachts or luxury travel is key to success here. There is potential for this role to develop and take on more seniority. 

The Person:

You will be a forward-thinking leader who thrives in a fast paced, growing environment with strong team leading and collaboration skills and the determination to develop within the role. You will take seniority and create a vision for the brand and work with the team to implement it. You will come with creative, dynamic ideas to grow the brand’s position as a global player. You'll be adaptable and confident when working with the wider team, brokers, stakeholders and partners. 

The day to day:

  • You will report into the CEO and ultimately lead on all Marketing and Communications in order to generate quality leads.
  • You will build brand awareness and define, lead and deliver a high impact marketing strategy (for both sides of the business) with a strong digital focus that engages and drives conversions of UHNW’s.
  • Prepare monthly, quarterly and annual budgets for the Marketing department. 
  • Develop the brand's PR presence and help the team manage media outreach and press announcements. 
  • Lead the team on the development and maintenance of website content, digital marketing and social media channels.
  • Ensure the brand message is strong and consistent across all channels and marketing efforts (like yacht shows, email campaigns, web pages and collaterals). 
  • Propose new strategies and tactics for maximising awareness worldwide.
  • Transform the contact database into a global community by establishing a new digital community strategy.
  • Drive optimisation tactics to achieve higher conversion rates and website traffic.
  • Set short, medium and long-term organisational objectives and lead growth strategy for digital marketing assets.
  • Oversee all international marketing and communication campaigns.
  • Provide leadership, direction, support and line management to the team.

Role Requirements:

  • Strong experience in senior marketing roles from yachting or luxury travel backgrounds.
  • Experience leading and structuring successful marketing teams with the ability to mobilise and motivate.
  • Experience in developing and implementing digital strategies, leveraging research and analysis to drive direction.
  • Experience leveraging and maximising CRM Systems.
  • Confidence to present and explain ideas, excellent communications skills.
  • Creative mindset with strong copywriting skills
  • Highly organised, unflappable without ego, coming into the team with a collaborative approach.
  • Experience of Salesforce/Marketing Cloud is an advantage.
  • Must be able to commute to and work from Fulham office. 

Benefits

  • £40k - £50k DOE
  • Free gym 
  • Free private health care
  • 25 days of holiday
  • Free car parking
  • Pension scheme 
  • Occasional remote working will be possible after completion of probation and successful onboarding
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