1 month ago

Head of Marketing

London- Victoria (Hybrid) Up to £55k DOE Permanent

The Client:

This returning client thrives on relationship building and a 'people first' approach. They are an international private community for decision-makers in luxury travel. Working alongside a vetted network of suppliers, they introduce leaders and decision-makers from around the industry to a better and easier way of doing business. 

The Role:

Our client is looking for a new Head of Marketing to join its ever-growing team. As a member of the senior team, you’ll be a strategic thinker, a creative spirit with a passion for data, and have a strong understanding of the luxury travel market. You’ll be proactive and hands-on with your team of two, supporting the creation and implementation of all marketing activations across print and digital. This is a dynamic business, always evolving and responsive to the needs of the industry, so a demanding and fast-paced environment won’t phase you.

Reporting to: Managing Director 

Reporting line: Marketing Manager

Responsibilities:

  • Develop a robust marketing plan for all owned platforms to acquire, retain and renew clients and members, as well as improve the brand positioning of the brand in the market
  • Collaborate closely with senior team to deliver data-driven campaigns for the membership and calendar of events.
  • Review and improve member communications via digital social and email marketing.
  • Develop an innovative social media and PR strategy to expand the Luxury community network.
  • Oversee and improve the recording of ROI for the brand and its clients.
  • Continually update the community and event platforms to offer value adds throughout the year.
  • Work closely with the Operations Director to effectively implement the company’s crisis communication response.
  • Collaborate with the operations team to deliver a strong calendar of events.
  • Develop a compelling content calendar for the brand's social series.
  • Manage the positioning of events by overseeing the script, master presentation and creative briefs.
  • Work with external photographer and videographers to create content that promotes the brand proposition, and supports the community.
  • Foster relationships with key internal and external stakeholders to ensure effective working conditions and partnerships.
  • Lead, manage, mentor and support your team of two (Marketing Manager and Marketing Executive) to help meet department and individual goals.
  • Be the brand guardian; oversee the brand direction and demand high quality throughout all activations.
  • Improve the performance, efficiency and functionality of the community platform, website and email automation.
  • Support the continuous innovation of the brand and its products.

The Ideal Person:

  • Passionate about luxury travel, data and technology.
  • Holds a track record of success in a senior marketing role.
  • Experience leading and managing a team, with an ability to help drive change.
  • A do-er who is proactive and enjoys the challenge of breaking new ground.
  • Solid communicator who can professionally manage internal and external stakeholders.
  • Strong presenter to speak in-front of key clients and delegations.

 Nice to Have: 

  • Proficient in HTML, with a good understanding of the Adobe Creative Suite including InDesign and Dreamweaver.
  • Confident writer, with an ability to write copy on demand.

The Small Print:

  • Up to £55k DOE
  • 3 days at HQ in London Victoria / 2 days remote
  • Pension
  • GLA (life insurance)
  • Medicash
  • Cyclescheme
  • Extra Discount Platform (Discount retail and supermarket Vouchers)
  • Byond Cashback card
  • Mentoring
  • Wellness Initiatives
  • Give Back Day
  • Social Events
  • Running Club
Share this job:

Apply now

Similar Jobs