1 month ago

Head of Marketing

London- Victoria (Hybrid) Up to £55k DOE Permanent

The Client:

This returning client thrives on relationship building and a 'people first' approach. They are an international private community for decision-makers in luxury travel. Working alongside a vetted network of suppliers, they introduce leaders and decision-makers from around the industry to a better and easier way of doing business.

The Role:

Our client is looking for a new Head of Marketing to join its ever-growing team. As a member of the senior team, you’ll be a strategic thinker, a creative spirit with a passion for data, and have a strong understanding of the luxury travel market. You’ll be proactive and hands-on with your team of two, supporting the creation and implementation of all marketing activations across print and digital. This is a dynamic business, always evolving and responsive to the needs of the industry, so a demanding and fast-paced environment won’t phase you.

Reporting to: Managing Director

Reporting line: Marketing Manager

Responsibilities:

Develop a robust marketing plan for all owned platforms to acquire, retain and renew clients and members, as well as improve the brand positioning of the brand in the market
Collaborate closely with senior team to deliver data-driven campaigns for the membership and calendar of events.
Review and improve member communications via digital social and email marketing.
Develop an innovative social media and PR strategy to expand the Luxury community network.
Oversee and improve the recording of ROI for the brand and its clients.
Continually update the community and event platforms to offer value adds throughout the year.
Work closely with the Operations Director to effectively implement the company’s crisis communication response.
Collaborate with the operations team to deliver a strong calendar of events.
Develop a compelling content calendar for the brand's social series.
Manage the positioning of events by overseeing the script, master presentation and creative briefs.
Work with external photographer and videographers to create content that promotes the brand proposition, and supports the community.
Foster relationships with key internal and external stakeholders to ensure effective working conditions and partnerships.
Lead, manage, mentor and support your team of two (Marketing Manager and Marketing Executive) to help meet department and individual goals.
Be the brand guardian; oversee the brand direction and demand high quality throughout all activations.
Improve the performance, efficiency and functionality of the community platform, website and email automation.
Support the continuous innovation of the brand and its products.

The Ideal Person:

Passionate about luxury travel, data and technology.
Holds a track record of success in a senior marketing role.
Experience leading and managing a team, with an ability to help drive change.
A do-er who is proactive and enjoys the challenge of breaking new ground.
Solid communicator who can professionally manage internal and external stakeholders.
Strong presenter to speak in-front of key clients and delegations.

Nice to Have:

Proficient in HTML, with a good understanding of the Adobe Creative Suite including InDesign and Dreamweaver.
Confident writer, with an ability to write copy on demand.

The Small Print: