Social Media Manager

The Company

Based in London, our client specialises in crafting the most creative travel experiences on the planet, counting some of the world’s most successful, UHNW individuals among their clients. A company after our own heart, they have a passion for meaningful travel and a focus on environmental sustainability. 

They have discovered both Roman shipwrecks and a new species of killer whale, re-homed giant tortoises by helicopter, and been the very first to pilot a private submersible in Antarctica.

The Role 

We’re looking for a creative and results-driven professional, with a proven track record in delivering & converting campaigns across both organic and paid platforms.

The role will have ownership of the social media strategy and be responsible for both directing and
creating content. So, although you’ll be working alongside a wider team that includes a video editor,
you’ll also be responsible for creating content from start to finish.

This will include jointly managing a large collection of stills and video, selecting rushes and raw images to edit, catalogue and create a series of deliverables from. You should have experience organising assets and using image and video editing applications, such as Adobe Lightroom, Photoshop and Premier Pro.

You’ll be able to report on and track the performance of both paid and organic content, using this data to iterate and improve campaigns, keeping ahead of trends and developments across social media and use this to inform your work.

You’ll be a natural storyteller with a passion for developing innovative and emotive travel content. With endless inspiration and material at your fingertips, from helicopter film footage over live volcanoes in Iceland to drone shots from the deck of the world’s best super-yachts in Antarctica and world-first images from sub-diving adventures in the Pacific islands.

Working closely with the Head of Communications, Head of Marketing, an incoming Video Editor,
the Managing Director and our Founder, this is a unique opportunity to grow one of the world’s
most pioneering and exciting luxury travel brands.

Responsibilities

• Developing the social media content strategy to support the company’s branding, marketing and commercial objectives
• Creating and directing compelling digital content (video, images, reels, graphics, copy) for all digital and social media platforms
• Helping manage and organise a media library of world-class imagery and video, migrating it onto a digital asset bank for use across all social media channels
• Co-ordinating content production, briefing and extracting information from internal team members and working alongside photographers, videographers, designers and copywriters
• Working closely with the Heads of Communications and Marketing to help assist on other marketing activity, including press requests, image selects, newsletters and internal communications when required
• Managing all social media activity, including posting, scheduling, community management and channelling customer responses to relevant teams
• Reporting on analytics and insights to shape the content strategy
• Attending company events to capture social media content
• Keeping informed of the latest news and practices in social media and digital marketing, as well as trends in the UHNW luxury sphere
• You may also be required to fulfil other reasonable tasks as we may require from time to time in line with your role

Skills & experience

• Minimum two years’ experience in social media management or digital marketing role
• Editing skills
• A degree in Marketing, Media, English or other relevant field would be beneficial
• An understanding of analytics tools (Google Analytics, Facebook Analytics, Instagram
• Insights) and how these can inform content strategy and deliver the best ROI
• Experience using paid social

Who are you?

• A creative and strategic thinker and an excellent communicator
• An acute understanding of our brand and vision
• Passionate about high-end adventure travel and all things social media
• Ambitious self-starter with a positive attitude
• A skilled storyteller who can devise compelling content for HNW consumers across all platforms
• A continually curious mind, you’ll be on top of the latest digital trends

The Small Print

Location: Hybrid / London

Salary: Circa £35K